Top 5 Reference Apps Performance in New Zealand for Q1 2023

In the first quarter of 2023, the top 5 reference apps in New Zealand exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Ancestry: Family History & DNA from Ancestry.com saw a steady increase in weekly revenue, peaking at around $1.8K in late February. Weekly downloads fluctuated, reaching a high of 641 in mid-March, while weekly active users grew from 1.4K at the start of January to approximately 1.6K by mid-March.

MyHeritage: Family Tree & DNA from MyHeritage.com experienced a significant spike in revenue, with a peak of $1.7K at the end of January. Downloads remained relatively stable, hovering around the 200-300 range, while active users saw a downward trend from 1.1K in early January to 687 by the end of March.

Hallow: Prayer & Meditation from Hallow, Inc. showed remarkable growth in revenue, especially in March, where it surged to $3.2K. Downloads peaked at 787 in late February, and active users increased from 275 at the end of December to 812 by the end of March.

Night Sky by iCandi Apps Ltd. saw variable revenue, with a peak of $500 at the end of December. Downloads were highest at 550 in the last week of December, while active users remained relatively stable, averaging around 700-800 throughout the quarter.

Sky Guide from Fifth Star Labs LLC maintained a consistent revenue stream, peaking at $335 in late February. Downloads reached their highest at 816 in the last week of December, and active users fluctuated, peaking at 976 in late December before stabilizing at around 700 by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.